Óticas Elis

Loja - Botafogo

2013 - Campinas

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The optical network "Elis" appeared in 2013 starting activities with 30 units remaining from the extinct Íris optics.

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After a period of activity using the existing standards in the units, it was the customer's intention to renew the standard of the stores, for which these projects were developed.

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This unit is located next to the Franchise Headquarters and serves as a model for the development of new trends and network standards.

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The project included a complete renovation of visual standards, including facade, furniture and finishes.

On the façade, the color concept of the Elis chain was reinforced, where the background in white ACM sheets allows the necessary contrast for the set of letters with backlit boxes, the access and the showcase gain prominence when they are demarcated by a raised portico.

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The renovation of finishes and lighting create an environment that favors customer comfort, a factor that favors sales.

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The proposed furniture aims to enhance the products and have exclusive lighting, always allowing the customer direct access without compromising the shopkeeper's safety.