Querida Moda Feminina
2013 - Indaiatuba
The possibility of changing the point of the Querida store at Polo Shopping Indaiatuba allowed a change in the marketing strategy, providing a new standard for the visual design of the store, updating and strengthening the brand. Therefore, in this project we try to adapt the existing standards of the chain , which already has more than 10 stores installed, inserting elements of visual renewal without detracting from the environment already familiar to customers.
To this end, we have developed furniture that favors self-service and the proper display of products. The focused lighting strengthens the unique character of the pieces, valuing not only the clothes and objects, but the entire store.
The large mirrored wall at the back of the store provides spaciousness, making the space larger and at the same time comfortable for the customer.
The shelves and racks were designed so that the customer can access the parts quickly and easily.
On the facade, there are some elements that reinforce the feminine and young character of the brand; the large wooden portico contrasts with the black ACM box, highlighting the luminous sign.